The Digital Learning Trends 2023

Not everyone can or should expect to get rich as an online creator or influencer, but […] many more can earn substantial livelihoods from their creative production than they do today.

The e-learning industry is expected to be worth more than $460 billion by 2026. That’s a big pie that can be sliced into a lot of pieces. There’s more than enough room for (lots and lots and lots of) people like you who want to create a steady, sustainable, and scalable business — one that’s resistant to upstream factors (hello, never-ending algorithm tweaks and platform updates).

After all, time is the ultimate limited resource.

We’re in a golden era for e-learning — just look at the (many) headlines about Gen Z’s use of TikTok as a search engine. The last few years have turbocharged interest and participation, and there have never been more tools and assets available to creator educators. But the one resource we’re all lacking is time. As we return to pre-pandemic levels of activity, any time for learning we do have will have to be squeezed in around work, appointments, and commutes.

But just because our time is scarce doesn’t mean we don’t prioritize learning. That’s where microlearning comes in.

One big way creators are looking to build sustainable revenue is through digital learning products, which, along with books and podcasts, are expected to see the biggest year-overyear growth in creation.

By focusing on sharing knowledge and driving impact, creator educators build trusting, long-lasting relationships with their audiences. That kind of community is much more sustainable, and can be monetized over time.

Members will come for the content but stay for the community. In 2023, the dynamic is changing: they’ll come for your community, then pay for your content. Creators have clued into the idea that the secret sauce for selling content is to start by building community. That’s your first product, and your most valuable asset.

A strong community will foster more engaged followers and increased retention by providing students with the support (from you and from their peers) they need to tackle the highs and lows of growth.

Diversification can help creators future-proof their businesses while giving them more control of their content, offsetting losses and maximizing revenue. A little market research within your community can help identify opportunities to expand your offering. The good news is that as a creator who focuses on value generation over pure entertainment, you already engage with your community in a deeper way, meaning stickier loyalty (and you trade in your own ideas, knowledge and expertise, which are fairly immune from supply chain disruptions).

A course on a marketplace is just one in a sea of thousands, with a generic look and feel. “This makes it difficult to differentiate your course against every other course of the same type and it makes it difficult to differentiate your experience as the entrepreneur and the thought leader from the experience offered by the course marketplace.”

Learners are after singular solutions to specific challenges. And as we already established, your community is your most valuable asset. With course marketplaces, you often don’t have direct access to them. The marketplace also decides how often you can communicate with them, what you can promote or not, how much you can charge, and how long you have to wait to get paid.

With full control and access to your community, self-hosted courses are an investment in your personal brand.

Trend 1 - Microlearning

More likely to learn on Mobile 57%
People learn new things on TikTok, Instagram or Youtube 65%
People commit time each month to learn or study something new 80%

Trend 2 - Tides shift from creator entertainers to creator educators

Creators making digital content for education than for entertainment 50%
Creators planned on offering courses in 2022 60%

Trend 3 - Your community is your first and most important product

Creators are currently selling, or are planning to sell, an online community as a learning product 60%
More likely to buy a product if it’s recommended to them by a member of a community 53%
Gen Zs say that online community is very important to them 65%

Trend 4: Diversify, diversify, diversify - especially in hard economic times

People are considering pursuing additional income streams because of the economy 70%
Multiple income streams 45%
Top educational creators already offer multiple services and products 80%

Trend 5: Invest in personal branding — not crowded marketplaces

People are far more motivated by the course content 85%
than the platform it’s hosted on
Marketplaces can take up to 75% of the revenue from course sales 75%

System requirements for optimal experience

I’ve been working on a Storyline project to detect the user’s browser and make sure they meet the minimum system requirements to run the courses developed by our team.

I´m using javascript embedded in the course, but a future update will be to have it in the server so that we can update it more easily.  

We have tested it in our LMS and it works pretty flawlessly. Give it a try! Please check if it works on your side and feel free to post any feedback below.


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